Wednesday, 30 July 2014

We stand in silence to remember their battle for Warsaw


70th Anniversary of The Warsaw Uprising
1st August 2014



 1st of August is a special day in the hearts of all Warsovians, and the Polish people,
it marks the start of the Warsaw Uprising in WW2. 

It is a day for remembering heroes who fell, a day for remembering heroes who took part, who are still with us. For remembering people who escaped from concentration camps and ran to Warsaw to fight, and who dedicated their lives to ensuring the nightmare of the occupation, concentration camps and ghetto annihilation were never forgotten.


The day a nation remembers the 200,000 plus civilians
who died during Nazi reprisals for the uprising. 


Polish AK army soldiers occupy the centre

This year is the 70th Anniversary of The Warsaw Uprising, for many outside Poland, the extent of  what occurred, and why and the atrocities which took place as a reprisal by German forces in the city is not commonly known.



Our office sits in the heart of Warsaw, in the former Jewish ghetto, as we walk to work and meetings we pass many sites where Polish soliders fought the Nazi occupiers to regain control of their capital city. The memory plaques on the walls and bullet holes in old buildings testimony to the city wide battle that took place in 1944 . 

"Place where the blood of Poles was spilt defending their country" and "510 Poles executed here"


At the end of July of 1944, Poland is in its fifth year of German occupation. On the eastern front, the German army is in full retreat suffering from the Red Army's spring offensive which is approaching Warsaw's eastern suburbs. 


General "Bor" Komorowski of AK


The liberation of Poland's capital seems to be within reach. General 'Bor' Komorowski, commander of the Polish Underground Home Army (Armia Krajowa, AK), set the beginning of the uprising in Warsaw against the German occupying forces at 'W-hour' - 5:00 p.m. on August 1, 1944.
 
The uprising was expected to last about a week and to be a  mopping up and disarming operation. The insurgents, however, were unaware that the Germans have decided to defend 'fortress' Warsaw and to counter-attack Red Army forces to the east of the city. 


Warsaw's insurgents an estimated 40,000 soldiers, including 4,000 women, had only enough weapons for 2,500 fighters. They faced a 15,000-strong German garrison which grew to a force of 30,000, armed with tanks, planes, and artillery.

Women, teens, boy scouts in Polish AK army


Women, children, youth fought in the AK Polish army, stood on the barricades, walked through sewers to get to battle areas or escape, nannies delivering arms from prams as they walked innocently around the city.

At hour W the alarm sounded for the start of the uprising, ordered by the Polish government in exile in London. The Russian red army sat on the other bank of the River Vistula, and did nothing to support the AK army. 

Manning the barricades in centre of Warsaw


Russia denied its allies Britain and USA the right to use their airfields to drop supplies to the Polish troops fighting in the streets hand to hand, room to room.

The British airforce flying from Italy dropped supplies yet suffered heavy losses doing so.

The uprising and battle for Warsaw lasted 63 days, as revenge for the uprising Hitler ordered Warsaw to be levelled, all occupants to be executed, no prisoners to be taken , to set an example of horrific proportions as a warning to the rest of occupied Europe. 


Warsaw in ruins after the uprising reprisals


Those buildings not blown up by artillery fire, or by bombed from aircraft were blown up. 

Citizens being evacuated, sadly most likely to be executed


Reprisals against Warsaw residents began with mass executions.


It is estimated 16000 Polish soldiers were killed and 200,000 Warsovians executed by the German occupying Nazi forces.
Looting of the city prior to its destruction by the German army was on an unprecedented level.
Delegations from German municipalities were allowed to enter the ruins and strip them of anything that had not already been taken by the Wehrmacht, and SS.

Postwar Polish assessments claim that 33,000 railway wagons filled with furniture, personal belongings and factory equipment left Warsaw. 

A boy sits amidst the ruins of his home alone with nothing left


After everything of value was carried away, entire blocks of abandoned houses were set on fire. Monuments and government buildings were blown up by special German troops known as Verbrennungs und Vernichtungskommando (burning and destruction detachments). 

The executions were worst in Wola borough, where our office stands. Hospitals, schools, flats, shops businesses, set on fire with flamethrowers, grenade thrown in to open windows, escaping women and children shot. 

On every street corner, plaques commemorate those, raped then executed, shot, set alight or blown up. Children were thrown in to burning buildings after witnessing their mothers being shot, people were executed at the roadside.

Plaque commemorating the Hala Mirowska massacre with bullet holes in the wall


In two days 65,000 civilians died in the Wola massacre at the hands of the SS, and units of Belarussian and Ukrainian Nazis
To give the reader, an insight in to the extent of the horror, I have picked one execution site in Mirow, bordering on Wola and in Mirow the Ghetto area.

Hala Mirowska today


Hala Mirowska, Warsaw’s central food market, hides a grim grisly secret yet is now a tourist attraction, and place where many people shop.

Between the 7th and 8th of August 1944 700 people were executed in Hala Mirowska, with Nazi troops bringing corpses from surrounding streets to be dumped in a huge pit inside the market to be burned. 

Hala Mirowska during Nazi occupation


If we walked West from Hala Mirowska 500 meters, we would pass execution sites where deaths totalled 7000 alone.


Hala Mirowska burns in the uprising and Wola massacre


Witness testimony from Nuremberg Trials 

Executions at Market Halls (Hala Mirowska) 
Record No. 23 / II
 
During the Rising, on leaving the house where I lived, No. 30 Ogrodowa Street, I found myself in a shelter of the Ministry of Industry and Commerce, at No. 2 Elektoralna Street. This was on August 7, 1944.
 
In the shelter there were several hundred people, mostly women and children. In the afternoon of this day, after the Insurgents had retreated from Elektoralna Street, a German outpost was set in front of the gateway of the Ministry. About 9 o’clock in the evening 2 gendarmes entered the shelter and ordered all the men to go out. The soldier who stood on guard assured us that we were only going to work. We were led out three by three (we were about 150 men) to Mirowski Square, among the buildings of the two Market Halls.
 
Here we were ordered to remove the corpses, scores of which were lying on the ground, and after that, rubble from the gutters and the roadway. There were about a hundred Poles on the square when we came, all busy cleaning it up, and some hundreds of German gendarmes, who behaved very brutally: beating the Poles, kicking them, and calling them Polnische Banditen.
 
At a certain moment they stopped our work and ordered those who were not Poles to step forward. One man who had White-Russian documents did so, and was immediately released.
After an hour and a half’s work, the gendarmes ordered us to form threes. I found myself in the second rank. We were all made to stand with our hands up. An old man in the front rank, who could not hold his hands up any longer, was cruelly struck in the face by a gendarme.
 
After 10 minutes five rows of three were marched off under the escort of five gendarmes armed with tommy guns to the Market Hall in Chlodna Street. By chance I heard the names of two of the gendarmes who shouted to each other, Lipinski and Walter.
When we entered the building after passing two gates I saw, almost in the centre of the Hall, a deep hole in which a fire was burning; it must have been sprinkled with petrol because of the dense black smoke. We were put under a wall on the left side of the entrance near a lavatory.
 
We stood separately with faces turned to the wall and hands up.

After a few minutes I heard a series of shots and I fell. Lying on the ground I heard the moans and groans of people lying close to me and also more shots. When the firing ceased I heard the gendarmes counting those who lay on the ground; they only counted up to thirteen.
 
Then they began to look for two more who were missing. They found a father and son hiding in the adjoining lavatory. They brought them out, and I heard the voice of the boy shouting "Long live Poland", and then shots and moans. 

Polish flag flying on 1st August near Hala Mirowska

 Sometime later I heard the voices of approaching Poles; cautiously I lifted my head and saw the gendarmes standing beside the hole filled with fire and Poles carrying the corpses and throwing them into it. Their work brought them nearer to me. I then crept into the lavatory and concealed myself behind a partition which formed the roof of the lavatory. Sitting there I heard firing nearby and the shouts of Germans from the direction of the hole.
 
At a certain moment another Pole who had escaped from below through the lavatory found himself beside me. He was doctor Jerzy Łakota, who worked in the Child Jesus Hospital.
We sat up there for many hours.
 
The whole time we heard the crackling of the burning corpses in the hole and of the fire itself. Besides, we heard series of shots coming from the other side (nearer to Zimna Street).
 
Dr. Lakota told me that after a volley he had fallen along with the others. The gendarmes came over to see if he was still alive, and beat him brutally; but he pretended to be dead. I might add that when I fell after the volley, I saw a gendarme examining those lying on the ground; those who were still alive he shot with his revolver.
 
I had succeeded in escaping before this. At about 2 o’clock in the night we descended and went out into the street through the already empty Hall, in which the fire was still burning, and succeeded in getting to Krochmalna Street.

Warsaw uprising symbol grafitti - it says "We Remember"


Record No. 33 / II
 
On August 7, 1944, I was in the cellar of a house in Elektoralna Street in Warsaw. This day, at dusk, some German soldiers arrived on the premises and ordered all men to get out of the cellar, and to dismantle the barricades within two hours.
 
I obeyed and went out of the cellar with about fifty other men. The soldiers took us under escort to Zelazna Brama Square, and then to the place near Mirowska Street which is opposite the small square between the two Market Halls. On the pavement of Mirowska Street there lay about 20 dead.
We were ordered to carry these corpses from the pavement of Mirowska Street to the little square between the Halls. With other men I carried the corpses and noticed while doing so that all of them were of more or less middle-aged men.
 
After carrying these corpses we were ordered to remove the barricade which was across the tram line from Zelazna Brama Square to Zelazna Street. Having removed part of this barricade and thus enabled tanks to pass, we were brought in the direction of Zelazna Street, where we were halted, and ordered to put up our hands.
We were asked several times if there were no Volks-or Reichsdeutsche among us . Next we were searched; everything of value, such as rings, watches and cigarettes, was taken from us. After being searched we were left standing on the same spot for about an hour and a half.
 
Not far from us were groups of soldiers, in all about 200 men; our prayers for release were answered by the soldiers with laughter and derision. They spoke German , Russian land Ukrainian. One of them told us repeatedly that we should be killed at any moment. 

Warsaw burns


Then (we were standing in rows of three) the first three rows were driven into the Market Hall which is nearer to Zelazna Street. Shortly afterwards I heard a series of shots. Then followed the next three rows. I was in the second, or perhaps in the centre of the third.
 
At the moment when we were directly in front of the entrance, one of the soldiers who was escorting us fired, and instantly my neighbour on the left fell to the ground before me, blocking my way; I stumbled and fell, but got up immediately and rejoined my companions. I did not notice what happened to the body over which I had stumbled.
After rising, when I reached my companions, who were then entering the hall by the second inside gate, I saw a door leading to the right and immediately ran through it. I saw a hall, entered it, and noticed stairs leading upwards. It was already dark, but the darkness was lighted up by the reflection of the fire all round me. I thought my escape had been observed, as I heard a shout behind me, but no shots were fired. I ran to a gallery where some of the wooden structure was burning and there I stayed.
During that time I heard separate shots from the interior of the hall. After some time, I looked down from the gallery into the Hall and saw a big round hole, about 6-7 metres (22 feet) across, in the floor of the Hall. In this hole a big fire was burning; its flames rose several metres above the level of the floor. I also noticed that the soldiers were leading a man to the edge of the hole. I saw this man making the sign of the Cross, and then I heard a shot, and saw him fall into the fire.
 
 I might add that this shot was fired in such a way that the soldier put his gun to the man’s neck and fired. Later I saw many such scenes. I noticed that when the shot was fired the man did not fall at once, but only after a few seconds.
Having watched several murders of this kind I could not look any more, but heard many more shots and moans, which grew weaker and weaker, or even human howls. I supposed that they came from those who had fallen into the fire and were still alive. 

German troops used flamethrowers to flush out civilians then shot them
or threw them back in the burning building

From the number of shots I took the impression that all those who had been brought with me from the cellar of No. 2, Elektoralna Street were shot. I stayed up in the gallery for some time longer (at least an hour), till the moment the shooting and voices stopped. Then, unnoticed, I ran through the Small Ghetto in the direction of Grzybowska Street, and afterwards came to Zlota Street, where I stayed for a month.
Today Warsaw is alive and thriving, going through a renovation, bridges, skyscrapers, offices, shopping centres, hotels and homes are being built along with the second line of Warsaw’s metro.

The Past building in modern Warsaw where 130 AK soldiers lost their lives
fighting to take the telephone exchange


Amongst the modern capital stands a few remaining pre- war buildings, some in ruins bombed out still, others renovated. People have re populated Wola and The Ghetto, businesses, start ups and cafes, restaurants springing up to renew Mirow and Wola’s trading and pavement cafe tradition.

Bombed out ruined pre war house, occupants and owners unknown all taken away


The rebuilding and rebirth of Warsaw as Poland’s capital city as a European city in an EU country and the activities Warsovian busy themselves with daily, is great testimony to the Polish spirit of never giving up. 

Warsaw street cafe life reborn


But for one day each year, the city remembers the fallen, the heroes,
their actions and the survivors in a special way . 

 
Buses and Trams carry the yellow and red flag for Warsaw
and Red and White Polish national flag on 1st August

On Friday 1st August, the buses will fly the city flags, plaques and memorials are cleaned especially, flowers lain in memory. Residents fly the flag of Poland and the yellow and red flag of Warsaw from their windows.
Ceremonies of remembrance will take place at monument sites and at 1700, every church in Warsaw will ring its bells to mark the occasions, the air raid sirens will sound to signal the W hour.

Remembrance service with President Komorowski and veteran survivors of the uprising


Everyone will stand still, cars and buses, trams will stop where they stand, shopping centres, offices and workers will stop and stand in silence as a whole city remembers its fighters, heroes, dead and the survivors . 

Remembrance monument to child soldiers lost in the uprising


Until 1989 commemorating the Warsaw uprising was forbidden under communist rule, now we do this 






Wednesday, 12 March 2014

The Retail Revolution - Welcome to the new age



Mosaic PR recently moderated the Wetail - The Retail Revolution panel
at the  EuropaProperty.com CEE Retail Forum and Gala Awards,


Our  panel of guests included Philip Evans CEO of TriGranit Management
and Michal Kramarz of Google and Alek Domaradzki of DGS.




Words of attendees left the conference in no doubt how important the subject is


 "The most important challenge facing retail in CEE today
and a panel I urge you all to attend this afternoon"
 Martin Sabelko CEO - CBRE Global Investors


The panel started with a short film, which shocked and amazed the audience,
followed by Steve Whittle of Mosaic PR showing the extent of the retail
revolution's growth in Poland already.





We used the example of the UK's reaction to and the ongoing results in retail of the
retail revolution to show how the effect will be far more pronounced and brutal in Poland.  


The presentation raised the following wake up call

                         


It's the age of Self Expression, your customers put their lives online, declaring who they are, telling you what they want. what they like, what they want to pay and how they want to get it.

They are clear about who they are - are you ?


If you have no brand identity - how will shoppers know who you are ?

Mosaic PR's film and presentation was followed by Michal Kramarz ,
Head of Retail for Google, whose gave a fantastic and enlightening presentation,
showing how mobile internet is driving the retail revolution.

Michal Kramarz Head of Retail - Google

Michal showed how people use phones to change they way they shop and use shops, he also showed some of Google's plans for the future in retail. He showed the massive growth in mobile use in retail by consumers in Poland exceeds the world average.

Philip Evans - CEO TriGranit Management

Philip Evans the CEO of TriGranit Management, laid out clearly the challenge to
shopping centre owners, that Wetail presents, and the opportunities is also offers.

Aleks Domaradzki Partner DGS
  
Aleks Domaradzki of DGS talked about how Wetail is changing the supply chain, and logistics and how shopping centres need to back their independent tenants and help them. 

The response to Mosaic and Google's presentations was clear, shopping centre owners need to start branding and clearly identifying themselves with their shoppers. They need to work with tenants to market the centres clearly and give people alternative reasons to come and shop.

Philip Evans of TriGranit management, said "it is clear those who are branded and have an identity have a massive opportunity, those who are not face a terribly difficult time"

Philip went on to say "as managers of shopping centres  we owe it to asset owners, and tenants to ensure we provide new environments and attractions to keep shoppers coming and repeating their visits".

Aleks Domaradzki of DGS pointed out that shopping centres need to provide a solution to allow independent tenants to offer a online channel, and with a shopping centre logistical solution. This would allow centres to help smaller tenants to combat the retail revolution. 

Following the panel member's discussion and presentations there followed a lengthy, intense, and thought provoking audience debate. 

The panel ended, with the debate continuing in the event cafe area outside, with guests enthusiastically continuing their discussions. 

The panel was a massive success, with several large Real Estate agents and property managers, asking Mosaic to prepare Retail Revolution presentations and workshops for their clients and staff. 

If you would like to receive a copy of Mosaic or Google's presentations made at the panel discussion please contact us by writing a comment below or clicking the links on the right to our Twitter or Facebook page. 

For more infomation about EuropaProperty.com,s CEE Retail Forum and Awards Gala for 2014 visit their website here    http://www.retailawards.eu/





 


 

                                                     

Tuesday, 4 February 2014

Mosaic PR to head Wetail Forum at CEE Retail Awards 2013

Mosaic PR are set for a  busy but great day on Febuary 13th 2014.
We will not only be working for our client EuropaProperty.com
at their prestigious CEE Retail Awards this year.

Mosaic will be moderating and presenting the Wetail forum at the The CEE Retail Forum.

Mosaic is pleased to be on a distinguished panel to talk about
 
"The Shopping Revolution sweeping Poland"

We are honoured to join the panel with  :-

Michal Kramarz - Head of Retail, Finance and Travel from Google

Phillip Evans - CEO of Trigranit Management Corporation
 
Aleks Domoradzki - Partner in DGL Logistic consultants 

You can read more about their experience and backgrounds here

To give you a taste of the discussion to be led by this distinguished, very experienced panel, which we are sure will open a lively debate, here is the forum's introduction

 The shopping revolution has started and it’s growing. The shopping revolution is going to affect your real estate business, Wetail is here. 

It’s not about location, location, location any more, it’s about being involved and influencing the process of modern shopping 24/7. 

As people sit browsing, comparing, recommending and buying online whilst you are closed, and using their smart-phones, and tablets in store, how are you as a real estate owner going to protect your investment? 

With online sales on mobile devices increasing hugely across the CEE, and online food shopping growing 15% a year, with home delivery, the way people are shopping has changed forever and it’s going to grow hugely.
 
This means if they don’t visit your anchor supermarket tenant because that tenant is delivering to them at home, then you have decreasing footfall and incremental purchases in smaller retailers, how will your centre cope with lower footfall, lower turnover, and retailers reducing the size of and number of units? 

Are you influencing your centre’s shoppers?

How involved are your tenants in your marketing programme?

What are you doing to give people a reason to keep coming to your centre? 

Are you taking part in the retail revolution?

Tickets can still be purchased for the whole forum, or even the Wetail forum, contact EuropaProperty.com for details here

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Friday, 4 October 2013

Wetail - The Shopping Revolution sweeping Poland


A short film on how shopping has changed in the last 30 years in Poland
 



Location doesn’t matter, if you don’t market the location 24/7, because the way people shop now and use shops has changed forever.

Wetail is arriving; yes not retail, but Wetail, shoppers now use the Internet for price comparison, product selection, to shop online, to shop online in-store, and more.
It’s not about you, your brand any more, or us or them, it’s about We.


Shopping centre’s main footfall attractors, your tenants are driving this process, with supermarket shopping online growing yearly. The main reason shoppers go to shopping centres is to do food shopping, so as online food shopping increases, down go reasons to go to shopping centres, and your footfall.

If they don’t visit to do food shopping, they don’t buy anything in smaller tenants shops either.

Every retailer and mall, big or small, faces severe competition in an already hard price competitive market.




The Centre for Retail Research, a U.K.-based retail research and consulting firm, predicts Poland will register the fastest growth in European e-commerce this year, with a 24% hike in e-retail compared to a European average of 16.1%.




This growth will become bigger, as the supermarkets ensure online shoppers trust them to deliver fresh goods and in date goods. 

Poland’s cold winters also ensure, online food shopping is going to catch on, even faster, no cold, snow, no dressing up children or hassle, just wait for them to bring your order.



As Poles rush to buy smart phones 44% so far, and increasing quickly as are apps in Polish language, it’s clear that Wetail is here and growing massively.



Add that to 54% of Poles using social media daily, and it is clear Wetail’s foot is hard down on the accelerator.

The explosion in sales of mobile devices, and people using them to shop online and to shop in store is also huge, driving consumers wishes to get better quality and more for their money. 



This fact proves the search for value and more for my money is constant.

Shoppers are still shopping when your mall is shut, the shopping process still going on, sharing opinions, recommending shops and goods to each other. 




Poles are switching to online shopping faster than the European average !

They are influencing the shopping process, the question is are you?

The biggest question is who are you to your shoppers ?

Are you known by your name or referred to by the name of your anchor tenant !

The motto of retail marketers is Branding, Positioning, and Differentiation


In a highly competitive market, as Wetail and competition intensifies, no branding, no differentiation, no engagement or reason to come & shop, means low footfall, low turnover for your tenants,& leases may not be renewed.That leads to a fall in asset value, lower rents, higher vacancies & pressure increasing from lenders, and tenants.  

There is no alternative, but to brand, promote, interact, engage, and call to action.

No point to do a refurbishment if the offer hasn’t changed or people think it hasn’t.


If you can’t provide shoppers with a strong identity closely connected with them, plus a great shopping experience combined with constant reasons to visit and shop, and great deals, they won’t come.

If you don’t interact with or listen to them, and work with your shoppers, as Wetail advance speeds up the effect on your mall won’t just be limited to decreasing footfall. 

Tenants who are wetailing will have fewer outlets, and the ones they keep will be smaller if they are collection points, or virtual showrooms. 




So Wetail presents a huge challenge to mall owners and retailers, because we can see the effect of not integrating Wetail in to your business in the UK. Retailers and mall owners there who took no notice, left empty shops in every high street, household names (Woolworths,Virgin, HMV, Jessop’s, Comet,) disappeared from British life. 



Those like Argos, who took notice changed their businesses and are reaping the rewards.
Wetail is about all parties, sharing, listening, and, gaining benefit out of it, delivering
a 24/7 shopping experience, shoppers want, and will use and recommend.

We can help you target spenders, multiple visits, raise footfall at slow times, we know your shoppers need to see you listen & respond, they will then share & recommend & if the offers are right & good they will come.


Join The Wetail Revolution now
To find out more about Wetail, contact us now on our website Mosaic PR Warsaw or drop us tweet at @MosaicPRWarsaw