A short film on how shopping has changed in the last 30 years in Poland
Location
doesn’t matter, if you don’t market the location 24/7, because the way
people shop now and use shops has changed forever.
Wetail is
arriving; yes not retail, but Wetail, shoppers now use the Internet for price
comparison, product selection, to shop online, to shop online in-store, and more.
It’s not
about you, your brand any more, or us or them, it’s about We.
Shopping
centre’s main footfall attractors, your tenants are driving this process, with
supermarket shopping online growing yearly. The main reason shoppers go to
shopping centres is to do food shopping, so as online food shopping increases,
down go reasons to go to shopping centres, and your footfall.
If they
don’t visit to do food shopping, they don’t buy anything in smaller tenants
shops either.
Every
retailer and mall, big or small, faces severe competition in an already hard
price competitive market.
The Centre for Retail Research, a U.K.-based
retail research and consulting firm, predicts Poland will register the fastest
growth in European e-commerce this year, with a 24% hike in e-retail compared
to a European average of 16.1%.
This growth will become bigger,
as the supermarkets ensure online shoppers trust them to deliver fresh goods and in
date goods.
Poland’s cold winters also ensure, online
food shopping is going to catch on, even faster, no cold, snow, no dressing up
children or hassle, just wait for them to bring your order.
As Poles
rush to buy smart phones 44% so far, and increasing quickly as are apps in
Polish language, it’s clear that Wetail is here and growing massively.
Add that
to 54% of Poles using social media daily, and it is clear Wetail’s foot is hard
down on the accelerator.
The
explosion in sales of mobile devices, and people using them to shop online and
to shop in store is also huge, driving consumers wishes to get better quality
and more for their money.
This fact proves the
search for value and more for my money is constant.
Shoppers
are still shopping when your mall is shut, the shopping process still going on,
sharing opinions, recommending shops and goods to each other.
Poles are switching to online shopping faster than the European average !
They are
influencing the shopping process, the question is are you?
The
biggest question is who are you to your shoppers ?
Are you
known by your name or referred to by the name of your anchor tenant !
The motto
of retail marketers is Branding, Positioning, and Differentiation
In a highly competitive market, as Wetail and
competition intensifies, no branding, no differentiation, no engagement or
reason to come & shop, means low footfall, low turnover for your
tenants,& leases may not be renewed.That leads to a fall in asset value, lower
rents, higher vacancies & pressure increasing from lenders, and tenants.
There is no alternative, but to brand,
promote, interact, engage, and call to action.
No point to do a refurbishment if the offer hasn’t
changed or people think it hasn’t.
If you
can’t provide shoppers with a strong identity closely connected with them, plus
a great shopping experience combined with constant reasons to visit and shop,
and great deals, they won’t come.
If you
don’t interact with or listen to them, and work with your shoppers, as Wetail
advance speeds up the effect on your mall won’t just be limited to decreasing
footfall.
Tenants who
are wetailing will have fewer outlets, and the ones they keep will be smaller
if they are collection points, or virtual showrooms.
So Wetail
presents a huge challenge to mall owners and retailers, because we can see the
effect of not integrating Wetail in to your business in the UK. Retailers and
mall owners there who took no notice, left empty shops in every high street,
household names (Woolworths,Virgin, HMV, Jessop’s, Comet,) disappeared from
British life.
Those like
Argos, who took notice changed their businesses and are reaping the rewards.
Wetail is
about all parties, sharing, listening, and, gaining benefit out of it,
delivering
a 24/7 shopping experience, shoppers want, and will use and recommend.
a 24/7 shopping experience, shoppers want, and will use and recommend.
We can
help you target spenders, multiple visits, raise footfall at slow times, we
know your shoppers need to see you listen & respond, they will then share
& recommend & if the offers are right & good they will come.
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| Join The Wetail Revolution now |
